MaaS Transit: How to effectively use data to drive meaningful decision making in Public Transit

In the feature article, Miki shares Snapper Services’ approach to turning raw data into actionable insights that improve operations, enhance the passenger experience, and support sustainability.

With increasing demands on transit networks to be more efficient and responsive, Miki highlights the need for a culture of evidence-based improvement. While agencies now gather vast amounts of data—from vehicle locations and ticketing to passenger feedback—much of it remains siloed or inconsistent, making it difficult to inform timely, effective decisions.

To unlock data’s full potential, Miki outlines five best practices:

1. Collect, clean and standardise data – Ensuring data is accurate and consistent lays the foundation for deeper analysis.

2. Turn data into information – Once cleaned, the data reveals patterns and performance trends that inform operational insight.

3. Build knowledge through analysis – With experience, transport professionals can identify what changes will deliver the greatest impact.

4. Find root causes – Using data alongside domain expertise helps planners and schedulers diagnose issues and shape better outcomes.

5. Measure, adapt and improve – Ongoing monitoring supports continuous optimisation, creating a feedback loop that drives smarter service delivery.

Miki highlights that investing in the right data platforms and tools is key to building more reliable, efficient, and sustainable networks. Read the full article in MaaS Transit Magazine.

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